Arctic Altitude
Arctic Altitude provides high-quality gear for customers that are interested in high-level outdoor activities.
Two uppercase A’s and two mountain peaks can be drawn from the logo symbol, but it also represents the journey the customer’s go through on their outdoor adventures, and despite the ups and downs they experience, Arctic Altitude will always be there for them.
Tag for a large winter coat. Logo paired with imagery from historic climbers to place it in context with some of the most prolific and admired outdoor adventurers.
Designer: Chase Pickering
Professor: Carla Tedeschi & Carol Fowler
Photography: Tenzing Norgay / Wikimedia Commons / Martin Jernberg
Texas Tech University